The companies that have innovated and are expanding the fastest today were formed on platforms; these are the so-called “two-sided markets” that are changing the way we conduct business.
With the publication of Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them to Work for You, writers Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary explain the what, how, and why of this revolution and offer the first blueprint for building a successful platform firm.
The study of platform businesses, their history, and the cause of their swift economic transition is highly encouraged for leaders. How can a platform business be created and run profitably while identifying key markets and monetizing networks?
The authors outline the strategies utilized by various popular platforms today, such as Apple, Google, Airbnb, Tinder, and Uber, and they show how established companies may adjust to a changing market.
To transform your company, adopt the same strategy as the world’s smartest businesses.
HYER´resenha: Book recommended